Wednesday, March 19, 2008

Get your phone number to distribute music on mobile phones

The time has come. Artists and record labels are now empowered with a new critical mass media utility from Fans can now preview, listen to, and share, as well as purchase content made available by record labels and bands.

“Talk about a wake-up call for labels, bands and fans,” announces Michael Sharp, CEO and Founder of both, and his new mobile media distribution platform,

The patent-pending SongNumbers utility is very simple to use: Artists assign a phone number from the website that anyone with a cell phone can call and preview music. At anytime during the call, fans can press #1 to instantly purchase that song!

There is no complicated software, no players to install, no DRM issues, nada. In fact, fans, family and friends can effortlessly purchase your music, anytime, anywhere, 24/7, armed with only their cell phone. AT&T and Alltel are carriers currently available in the U.S.

Try out the LIVE demo number now: 515-862-1000.

Company CEO Sharp said, “ is a unique music distribution utility that allows artists and labels to reach out and touch their fan base with the service.” Mr. Sharp added, “[sic] that SongNumbers makes it easy and fun for artists and labels to virally distribute content and generate phone downloads for preview and purchase by fans. And, not only are artists able to sell their music over the phone but they can also monetize the previews of their music with ad sponsorship.”

Mr. Sharp’s statements are reinforced by recent remarks made by Jeff Herrmann, VP at Nielsen Mobile, who stated, “We see an increasing trend of consumers willing to trade off and receive advertising to gain more and better mobile content. Successful mobile marketers will meet the challenge offered by consumers by engaging with them in a way that adds value to the mobile user content experience.”

Which can certainly mean, according to Mr. Sharp, that “artists and labels may even monetize their content (ala the radio model) via ad sponsorship opportunities as an option.”

Certainly, strategic distribution plays are an option, but unfortunately they have a limited catalog of available content due to DRM and other issues. The SongNumbers distribution platform is much more viable because it works on ALL cell phones while offering content made available by user-generated content channels.

How does it all work? Read on.

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