Tuesday, March 4, 2008

MTV and MySpace band together

Music channel MTV has struck a deal with social networking site MySpace to create a weekly chart show.

The show, called The MySpace Chart, will be shown on the MTV2 channel.

It will feature the best music videos as voted for by viewers watching the channel and MySpace users of the forthcoming mtv.co.uk/myspacechart website.

Each week fans will get to vote on 35 to 40 videos from the MTV2 playlist.

In addition five videos from new bands and artists will be promoted on both the MTV2 website and the channel's homepage on MySpace.

The show launched on March 16 at 7pm.

"The audience for MTV2 and MySpace are incredibly similar," said Philip O'Ferrall, the vice-president of digital media at MTV Networks UK & Ireland.

Dom Cook, the marketing director and head of music at MySpace UK, said: "The way that consumers are accessing music is changing and The MySpace Chart on MTV2 brings together two of the most important forces in this evolution.

"MySpace is the world's largest online music destination connecting bands and their fans and it will be exciting to see how the community will contribute to the show."

MTV and MySpace have previously collaborated in the hunt for a news presenter.

Last November, wannabe presenters were invited to upload their auditions to a MySpace web page where MTV producers assessed their chances of making it.

MTV is still in the process of choosing the winner with a five-part series of 30-minute shows about the hunt to be aired on MTV1 from April 28.

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